In the nineteenth capsule of the PROpulsion series, senior graphic designer Guy Martineau likens creativity to the joy and focus of a child at play. He emphasizes fostering this mindset to inspire imagination and innovation, echoing Einstein’s view that “Creativity is intelligence having fun.”
In the eighteenth capsule of the PROpulsion series, Farida Belarbia, Director of Operations, describes Produlith as a second family, where meaningful human connections shape the corporate culture and foster strong bonds within the team and with customers.
In the seventeenth capsule of the PROpulsion series, Bruno Lemay, IT and Building Manager, emphasizes the vital role of collaboration with suppliers, who are seen as true business partners. Sharing a passion for innovation, they help Produlith’s team exceed expectations and drive progress in the packaging industry.
In the sixteenth capsule of the PROpulsion series, Andrelle Beaupré highlights integrity and transparency as the foundation of her client approach, fostering trust, collaboration, and lasting relationships through honest communication and shared goals.
In the fifteenth capsule of the PROpulsion series, senior graphic designer Guy Martineau explores his unique connection to packaging, where his critical eye for colors, typography, and design influences both his purchasing decisions and emotional responses. This blend of professional expertise and consumer experience drives him to analyze well-designed packaging, merging his personal and professional life seamlessly.
In the fourteenth episode of the PROpulsion series, Farida Belarbia, Director of Operations, highlights the crucial importance of continuous improvement in all aspects of management, whether it involves processes, daily actions, or strategic decisions. She emphasizes that even the most robust processes can always be optimized, reflecting her belief that progress is always possible in the pursuit of excellence.
Well-designed packaging can make all the difference in a product’s success, as it’s often the first point of contact with the consumer. At Produlith, we leverage our expertise to create packaging that strikes the perfect balance between aesthetics, functionality, protection, and cost-efficiency. Through a detailed analysis of each product’s unique requirements, Pascal McDuff, a packaging designer with over 20 years of experience, develops tailored solutions—whether it’s a premium box for a bottle of champagne or a moisture-resistant carton for frozen goods. From concept to completion, Produlith supports its customers at every stage, ensuring packaging that is not only durable and visually appealing, but also optimized for logistics and transport.
Trust Produlith to turn your packaging into a true strategic asset.
In this 13th PROpulsion capsule, Laurence Desmarchais highlights her fulfilling journey at family-oriented Produlith, emphasizing teamwork, values, and expertise.
In this eleventh PROpulsion capsule, Shawn Desmarchais reveals the origins of “Produlith”, named by his father to symbolize production and lithography.
In this capsule, Guy Martineau explains that successful packaging seduces, informs clearly about the product and promotes sales, thus reinforcing his pride as a graphic designer.
Laurence Desmarchais explains the central role of marketing at Produlith, connecting sales, operations, and enhancing the brand image.
In this instalment of the PROpulsion series, Bruno Lemay, IT and Building Manager at Produlith for the past 35 years, explains how the evolution of technology, particularly the rise of IT, has transformed the printing industry. Although ink and paper remain the foundations of the trade, innovations in pre-press and production equipment now enable greater precision and consistency, offering significant added value to customers.
The choice of paperboard for printing is an essential step that directly influences the quality, appearance and durability of finished products. At Produlith, experts guide customers in selecting the ideal material for their specific needs, whether for refrigerated products or pharmacy shelves. Produlith also favors FSC-certified cardboard, guaranteeing responsible, environmentally-friendly practices. The three main types of board used are SBS, elegant and premium, perfect for high-end packaging; CCNB, affordable and ecological, ideal for attractive graphic prints; and KRAFT, robust and natural, prized for its durability. The wrong choice can lead to unnecessary costs, underlining the importance of expert and appropriate selection.
In this seventh capsule of the PROpulsion series, President Shawn Desmarchais highlights the cornerstone of Produlith’s success: its people. Our success is driven by the dedication of our employees, our strong communication with them, and our commitment to their growth and development. These pillars empower us to innovate and set the standard in our industry.
The growing presence of women in the printing industry marks a decisive turning point, as witnessed at Produlith, where leaders like Annick Garcin and Farida Belarbia are paving the way for a new generation of professionals. Since 2019, their presence as decision-makers has created a positive ripple effect, attracting more and more female talent. This evolution is accompanied by technological innovations, such as the robotized palletizer, which make factory jobs more accessible to all, thus promoting greater diversity across all operations.
