Are you placing too much emphasis on price?

By November 30, 2015Tools
robot drawing

In packaging projects, all too often we pay most attention to price and that the supplier’s expertise in the structural engineering of the box as an afterthought. While budgets are always a factor, focusing primarily on cost over your supplier’s value adding expertise can be counterproductive and wind up costing you more in lost efficiency in the end.  The structural design of your packaging is one of the most decisive factors influencing the perceived quality and sales of your products. For this reason, and from our earliest discussions and consultations about a new project, we ask a lot of questions so that we can bring to fore our expertise in guiding you to the best solution for your packaging needs.

Information to provide

At the outset of any packaging project our designers require a number of details to help them create the best proposal for you. You will be asked to provide:

  • A brief description on the nature of the product
  • Estimated production quantity
  • Weight and dimensions of the product
  • Points of sale
  • Storage conditions
  • Types of handling and packaging (packed by hand or machine etc.)

With this information provided up front our designers can work more efficiently, producing designs that are well-matched to your market and product needs, which saves you both time and money in the process.

Preventing unpleasant surprises

Having all this information on hand also helps avoid future potential problems. The designer will conceive of a design that takes into account the various contingencies (transport, refrigeration, freezing, exposure to light, heat, etc.) specific to your product.  Accordingly, the design will favour elements relevant to the product, placing more emphasis on factors pertinent to what your product is, as well as where and how it will be sold. I.e., which card stock to use, strength vs flexibility, speed and ease of assembly, simpler or more complex style, greater focus on elegance, smaller or larger, etc.

Establishing a reasonable budget

Is there a pre-defined budget, or will it be subsequently established based on the proposed packaging design? With a deeper understanding of the product from the beginning of the design process, we can gauge its selling price and use that to inform decisions on styles that will respect the budget.

At the start of a project, the two most important questions to be answered are: what type of product is it and in what quantity will it be produced? This information will critically impact the design and overall cost of a project and is therefore best clarified right at the proposal stage of a project.

If you would like more information on anything in this newsletter,  please email us at

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